Logo and Identity System Custom drawn proprietary display font Custom Typography and Field Design Identity utilized on uniform designs Custom Typography and Court Design Identity utilized on uniform designs

While at SME Branding in 2002, I was the lead designer on the redesign for The University of Pennsylvanias athletics program. We updated the traditional “Split P” to a modern Egyptian letterform, and provided a Roman and Italic versions for the famed Penn Relays. A custom-modified font was drawn from scratch and is proprietary to the Penn Athletics Program, strengthening the brand across all sport platforms.