Earlier in 2012 I worked with Creative Director Ryan McCullah to rebrand consumer/industry insider website golfwrx.com. Above is my logo redesign and their final selection. Website design by Ryan McCullah.
While at SME Branding in 2002, I was the lead designer on the redesign for The University of Pennsylvanias athletics program. We updated the traditional “Split P” to a modern Egyptian letterform, and provided a Roman and Italic versions for the famed Penn Relays. A custom-modified font was drawn from scratch and is proprietary to the Penn Athletics Program, strengthening the brand across all sport platforms.
