All framed and shipped over to NJ for the Nephews grand opening art show next week. Jersey Shore crew,  stop by and say hi. The brothers,  Woodward are a great couple of guys and I am pleased to have some work in the show with a bunch of talented people I like to call friends.

Identity and logo system for streetwear brand Mass Exodus. Various lock ups. Primary and secondary logo development for different uses on garment graphics trim systems and related collateral. The main concept was to develop a mark that was very DIY and militaristic, with a wide range of uses - able to be stenciled or embroidered, executed large or small. 

Owners Jon and John are transplants to Brooklyn from The Pacific Northwest. There are not many things they missed from out west, but one of them was the excellent bars and selection of microbrews, so they set about importing some of the better beers to accompany the beers of the borough and asked me to create an identity and signage to compliment it all. The crest aludes to the bibliophile nature of the owners and crowd and  was created for signs, pints and coasters in a modular approach. Many of the signs throughout the bar are hand painted to add to the homey appeal of the place.

2009. The Taktikal concept was to create a sub-brand of product for Zoo York that we could co-brand on products that utilized non-proprietary technology in their materials or construction. Just as North Face cobrands their Gore-Tex Jackets with the logo in embroidery on the sleeve. The Taktital brand however was to be a more universally used mark, for multiple technologies, be they  waterproof/breathable outerwear, wicking t-shirts, soft shell fleece or waterproofed zippers.  

2009. The Taktikal concept was to create a sub-brand of product for Zoo York that we could co-brand on products that utilized non-proprietary technology in their materials or construction. Just as North Face cobrands their Gore-Tex Jackets with the logo in embroidery on the sleeve. The Taktital brand however was to be a more universally used mark, for multiple technologies, be they  waterproof/breathable outerwear, wicking t-shirts, soft shell fleece or waterproofed zippers.  

2010-A fashion entrepreneur approached me to help develop the identity for a new watch brand. The concept was to develop an identity for a watch that would have interchangeable art, both in bands and LED and LCD displays directly on the watch cases themselves. The owner wanted something artsy and masculine, and brought the concpet of “stolen” watches to the first meetings. We went to Constructivism, and changed the spelling to STOLIN, accentuating the Russian Constructivist angle. We also developed a constructivist font for Brand Awareness and specific numbers for watch face designs. 

2010-A fashion entrepreneur approached me to help develop the identity for a new watch brand. The concept was to develop an identity for a watch that would have interchangeable art, both in bands and LED and LCD displays directly on the watch cases themselves. The owner wanted something artsy and masculine, and brought the concpet of “stolen” watches to the first meetings. We went to Constructivism, and changed the spelling to STOLIN, accentuating the Russian Constructivist angle. We also developed a constructivist font for Brand Awareness and specific numbers for watch face designs. 

2010-A fashion entrepreneur approached me to help develop the identity for a new watch brand. The concept was to develop an identity for a watch that would have interchangeable art, both in bands and LED and LCD displays directly on the watch cases themselves. The owner wanted something artsy and masculine, and brought the concpet of “stolen” watches to the first meetings. We went to Constructivism, and changed the spelling to STOLIN, accentuating the Russian Constructivist angle. We also developed a constructivist font for Brand Awareness and specific numbers for watch face designs. 

2010-A fashion entrepreneur approached me to help develop the identity for a new watch brand. The concept was to develop an identity for a watch that would have interchangeable art, both in bands and LED and LCD displays directly on the watch cases themselves. The owner wanted something artsy and masculine, and brought the concpet of “stolen” watches to the first meetings. We went to Constructivism, and changed the spelling to STOLIN, accentuating the Russian Constructivist angle. We also developed a constructivist font for Brand Awareness and specific numbers for watch face designs. 

2010-A fashion entrepreneur approached me to help develop the identity for a new watch brand. The concept was to develop an identity for a watch that would have interchangeable art, both in bands and LED and LCD displays directly on the watch cases themselves. The owner wanted something artsy and masculine, and brought the concpet of “stolen” watches to the first meetings. We went to Constructivism, and changed the spelling to STOLIN, accentuating the Russian Constructivist angle. We also developed a constructivist font for Brand Awareness and specific numbers for watch face designs. 

2010-A fashion entrepreneur approached me to help develop the identity for a new watch brand. The concept was to develop an identity for a watch that would have interchangeable art, both in bands and LED and LCD displays directly on the watch cases themselves. The owner wanted something artsy and masculine, and brought the concpet of “stolen” watches to the first meetings. We went to Constructivism, and changed the spelling to STOLIN, accentuating the Russian Constructivist angle. We also developed a constructivist font for Brand Awareness and specific numbers for watch face designs. 

Client, KHNY came to me asking to develop an identity and trim system for a brand called Irreverent, targeted to the older more sophisticated mid-tier young mens customers. The client provided the concept of “the pen is mightier than the sword” as the graphics are more esoteric and less literal. It was important that the mark work large and small, in a variety of applications, from print and flock to direct embroidery and mold-injection. This is the secondary and complimentary mark. 

Client, KHNY came to me asking to develop an identity and trim system for a brand called Irreverent, targeted to the older more sophisticated mid-tier young mens customers. The client provided the concept of “the pen is mightier than the sword” as the graphics are more esoteric and less literal. It was important that the mark work large and small, in a variety of applications, from print and flock to direct embroidery and mold-injection. This is the secondary and complimentary mark. 

Client, KHNY came to me asking to develop an identity and trim system for a brand called Irreverent, targeted to the older more sophisticated mid-tier young mens customers. The client provided the concept of “the pen is mightier than the sword” as the graphics are more esoteric and less literal. It was important that the mark work large and small, in a variety of applications, from print and flock to direct embroidery and mold-injection. 

Client, KHNY came to me asking to develop an identity and trim system for a brand called Irreverent, targeted to the older more sophisticated mid-tier young mens customers. The client provided the concept of “the pen is mightier than the sword” as the graphics are more esoteric and less literal. It was important that the mark work large and small, in a variety of applications, from print and flock to direct embroidery and mold-injection. 

Client, KHNY came to me asking to develop an identity and trim system for a brand called Irreverent, targeted to the older more sophisticated mid-tier young mens customers. The client provided the concept of “the pen is mightier than the sword” as the graphics are more esoteric and less literal. It was important that the mark work large and small, in a variety of applications, from print and flock to direct embroidery and mold-injection.

Client, KHNY came to me asking to develop an identity and trim system for a brand called Irreverent, targeted to the older more sophisticated mid-tier young mens customers. The client provided the concept of “the pen is mightier than the sword” as the graphics are more esoteric and less literal. It was important that the mark work large and small, in a variety of applications, from print and flock to direct embroidery and mold-injection.

Client, KHNY came to me asking to develop an identity and trim system for a brand called Irreverent, targeted to the older more sophisticated mid-tier young mens customers. The client provided the concept of “the pen is mightier than the sword” as the graphics are more esoteric and less literal. It was important that the mark work large and small, in a variety of applications, from print and flock to direct embroidery and mold-injection.

Client, KHNY came to me asking to develop an identity and trim system for a brand called Irreverent, targeted to the older more sophisticated mid-tier young mens customers. The client provided the concept of “the pen is mightier than the sword” as the graphics are more esoteric and less literal. It was important that the mark work large and small, in a variety of applications, from print and flock to direct embroidery and mold-injection.

Client, KHNY came to me asking to develop an identity and trim system for a brand called Irreverent, targeted to the older more sophisticated mid-tier young mens customers. The client provided the concept of “the pen is mightier than the sword” as the graphics are more esoteric and less literal. The trim system above shows the multiple uses and applications of the system for the relaunch season.

Client, KHNY came to me asking to develop an identity and trim system for a brand called Irreverent, targeted to the older more sophisticated mid-tier young mens customers. The client provided the concept of “the pen is mightier than the sword” as the graphics are more esoteric and less literal. The trim system above shows the multiple uses and applications of the system for the relaunch season.