All framed and shipped over to NJ for the Nephews grand opening art show next week. Jersey Shore crew,  stop by and say hi. The brothers,  Woodward are a great couple of guys and I am pleased to have some work in the show with a bunch of talented people I like to call friends.

Earlier in 2012 I worked with Creative Director Ryan McCullah to rebrand consumer/industry insider website golfwrx.com. Above is my logo redesign and their final selection. Website design by Ryan McCullah. 

Good Time at T-World x Staple x Reed Space party last night

lesspopmoreculture:

Last night I had the privilege to attend the launch party of T-Worlds magazine launch for the NYC issue.  Eddie Zammit of Tee world, Peter Lundgren of T-Post threw a great party and Jeremyville graciously hosted in his Soho studio. I am honored and humbled to be a part of it and rub elbows with such heavy hitters in the NYC design world. 

The Spring 2012 line of Loser Machine / Dark Seas Division is now available. You can go get some of my tees or some other really dope tees directly from their site. http://www.losermachine.com/collections/t-shirts

A before and After look at the Avirex Rebranding. In 2007, the department store retailers started moving their attention away from the urban market, toward the emerging trend of Mixed Martial Arts brands. Avirex found themselves moving the brand with the trend in order to compete and stay relevant. Once a hertitage brand based upon Aviation and military image of its leather jackets for the most part, with ties to the hip hop community, including Method Man, and Paul Wall as past spokes people. They found temselves now in direct competition with brands like Affliction and ended up steering the brand in that direction, sponsoring fighters and eventually appropriating a tee graphic into a new ad hoc identity.

After several seasons of working with this new ornate AV lock up they asked Adnauseum to clean it and address issues like working at a variety of sizes and techniques. In addition to cleaning this logo,and suggesting a cleaner non-stenciled typeface we worked with the Creative Director to create a second mark for a premium subline. A heritage line that would connect the brand at it’s curent state to it’s heritage of aviation. A small line of heritage products were offerd to core accounts with this second branding of the winged AV.

The Eli Reed Pro Launch - It was Zoo Yorks practice that each rider received their own icon and visual identity upon their turning pro. This mark was meant to co-brand a capsule of soft goods to celebrate their arrival and to accompany their first pro board in a larger assortment of premium product. This offering rewarded core stores with premium product that couldn’t be found in larger retailers.

Ecko Denim branding package. Pocket Stitching details on the wearers front pocket breaks like the stencil in the logo. A unique shape and stitch to the waist band patch-made of embossed PU leather. Direct embroidery on the belt loop allows for brand visibility even after a belt covers the back hip patch. Unique hardware developed for the coin pocket, and the safety stitch. And a proprietary denim shank based upon a bag clasp, where the logo slips through a metal ring and turns to lock. 

While at SME Branding in 2002, I was the lead designer on the redesign for The University of Pennsylvanias athletics program. We updated the traditional “Split P” to a modern Egyptian letterform, and provided a Roman and Italic versions for the famed Penn Relays. A custom-modified font was drawn from scratch and is proprietary to the Penn Athletics Program, strengthening the brand across all sport platforms.